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What is user experience, and is it important?
What is User Experience? User Experience has existed as part of digital strategies for a very long time. It is however only in the last 6 years that it’s become one of the more common buzz words to throw around (like ‘Agile’) - Remember when the only person you needed was a website admin
What is User Experience?
Who are your users/customers?
So where do you start?
- Who are your customers/visitors to your website (and who your brand is aimed at)?
- What goals are your customers/visitors trying to achieve on your website (or again goals with your brand)
- What steps/tasks do your customers/visitors need to go through to reach the goal?
- What geographical or social elements of the customers will affect them when interacting with your website (and brand)?
How do you gain this information?
What’s the most important thing when it comes to User Experience….
Chris Ryan
Managing Director
17+ years in full-stack web development, most of it leading teams agency-side across e-commerce, CMS platforms, and bespoke applications. Specialises in infrastructure, system integration, and data privacy, with hands-on experience as a Data Protection Officer. Founded Innatus Digital in 2020 to offer the kind of honest, technically-led partnership that he felt was missing from the agency world.