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Launching your first online store - Shopify vs WooCommerce
Time to be brave and launch your own store. With a majority (I’m assuming) of the UK stuck at home over the last few weeks no doubt quite a few have thought up the idea of selling products online. Either homemade crafts, perhaps confectionary or maybe even buying goods from a third-party addin
Time to be brave and launch your own store.
Shopify vs WooCommerce
Shopify
Plugins
- Analytics Tracking
- Integrations with Dropshippers
- Email Marketing services like Mailchimp
- Product Feeds for Google, Facebook and Instagram.
- SEO and readability plugins
- Wishlists and Bundles
- Subscription and Digital Services
- Referral and Marketing automation plugins.
Costs
Negatives
WordPress WooCommerce
Plugins
- OptinMonster – A Powerful conversion optimization tool designed to help improve your shop and convert more customers
- MonsterInsights – A WooComerce Google Analytics Plugin to help you see best-performing products, page and other stats as provided by Analytics.
- ConstantContact – A Marketing Plugin allowing you to send automated emails to your customers and signups.
- Advanced Coupons – Create some fairly fun and advanced Discount codes and loyalty offers for your customers
- WholeSale Suite – Looking to create a wholesale store to sell directly to other businesses, Wholesale suite allows you to streamline your site for different pricing plans, and bulk orders.
- Livechat – Providing you with a portal to live chat with your potential customers and existing customers.
- WooCommerce Multilingual – If you’re setting up in the UK then English is going to be your go-to but remember that your goods could easily sell on a European or international level – Multilingual adds the ability to Woo for different translated languages depending on where your visitor is from.
- Giftcards – As your store gets more popular and especially if you sell ‘kits’. popular items like makeup, crafts or collectables that you start to get requests for Giftcards so the buyer can pass on alone a present without buying the wrong thing.
Costs
Negatives
So What’s the best for you?
Chris Ryan
Managing Director
17+ years in full-stack web development, most of it leading teams agency-side across e-commerce, CMS platforms, and bespoke applications. Specialises in infrastructure, system integration, and data privacy, with hands-on experience as a Data Protection Officer. Founded Innatus Digital in 2020 to offer the kind of honest, technically-led partnership that he felt was missing from the agency world.